Samsung goes green:
Mother Earth needs to be cared. Not just for ourselves but for the generations to come, it cannot be overemphasized how important it is to protect our environment. And Samsung with its ‘PlanetFirst’ initiative has made continuous efforts to develop a wider range of ideas in product design, manufacturing and packaging to ensure environment protection is closely integrated into the way we run our business.And today, we’re pleased to announce those efforts to become greener received a significant recognition as we were ranked 11th in Interbrand’s 50 Best Global Green Brands this year.
(Source: Interbrand’s facebook)Every year, the brand consultancy Interbrand announces the widely recognized list of 100 Global Best Brands and we last year introduced that Samsung became the eighth best brand on the list with the estimated brand value at $39.6 billion. Considering the fact that the average increase in the brand value of IT corporations on the list was between 8% and 15%, Samsung’s brand value showed a remarkable increase by more than 20 % from a year ago.
Recently, Interbrand also announced the list of 50 Best Green Brands. Assessing both market perception and actual performances of those 100 best brands selected last year, they marked Samsung as the 11th green brand, which is five steps up from last year.
Samsung was recognized for its environmental commitment with many sustainable activities. For example, Interbrand noted that the company installed treatment equipment for greenhouse gases and set up systematic measures to reduce water use at LCD and semiconductor manufacturing units. In addition, the Green Management framework, which is to recycle and take back e-wastes in more than 60 countries, as well as the reusable eco-packaging for refrigerators were impressive, the report said.
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- Reusable eco-packages for fridges
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- Boxes made with 100% eco-friendly paper and soy oil ink
Putting emphasis on corporate citizenship, it’s such a pleasure to be selected as one of the world’s best green brands. At the same time, we understand there’s a great responsibility resting upon us. In order to bring much more eco-innovative ideas into practice, Samsung will continue to make efforts to go green and save green!
